Apple says no to “sexy” – our official POV

Since the beginning of the iTunes App Store, developers have been frustrated with the nature of Apple’s decision-making. It has often seemed arbitrary and has been lacking in communication and specificity. As such, the latest news coming out of Apple is a positive, because it attempts to make their policy a bit more clear – they’re not going to be accepting applications that contain “overtly sexual content”. We applaud their efforts to be more clear with developers.

However, this reinforces a broader issue that is facing any mobile application developer: app stores that decide to reject applications based upon personal definitions of acceptable behavior put developers on very precarious ground. Apple’s decisions to pull applications aren’t limited to the adult or “sexy” market and every developer that we talk with highlights their concerns about the tendency of mobile marketplaces to censor apps at any time. Our stance continues to be that the mobile phone belongs to the consumer who owns it and that they should be able to download and purchase the applications that they desire. As such, we believe that our approach to the mobile application community is easier to navigate for mobile developers. We look forward to working with any developer who has been displaced by Apple in recent weeks.

Email us at

Join the discussion

Your email address will not be published. Required fields are marked *