Is it 2010? Because it feels like 2010. What with arbitrary app approvals, app purges, and moral responsibilities and such.

Just before the weekend, Google sent out a notice via email and G+ to inform developers of updates to the Google Play Developer Program Policies. The general theme of the update is a notable crack down on deceptive ads and practices. However, inching closer and closer to Apple-esque territory with each policy update, Google also revised its stance on adult content, stating:

Sexually Explicit Material: Apps that contain or promote pornography are prohibited; this includes sexually explicit or erotic content, icons, titles, or descriptions. Google has a zero-tolerance policy against child sexual abuse imagery. If we become aware of content with child sexual abuse imagery, we will report it to the appropriate authorities and delete the Google Accounts of those involved with the distribution.

…because apparently you can’t simply say “we don’t want porn” without following it with a hyperbolic association.

Seriously? That’s like saying Due to allergies, cats are not permitted in our house. Anyone caught skinning a 3 day old Bengal tiger cub alive will be reported to the authorities. 

Developers have 15 days to comply with the new policy, else see their apps removed from Play. While we’re disheartened to see Google further villianize legal content and the adults who create and consume it, we appreciate their efforts to be clearer with developers as to the content allowed in their marketplace. At the end of the day, it’s Google’s app store and they can stock their shelves as they please. We just hope that Google chooses to enforce these new rules consistently, without awarding big brands preferential treatment over the same type of content. We’ve seen it happen before elsewhere, and it isn’t fair to put developers on such precarious ground.

Displaced by Google?

MiKandi was built on the belief that adults should be treated like adults. That means enabling them to download and purchase the legal content they desire on the devices they own. It also means providing developers a safe environment to share their adult applications with our 4.5 million customers worldwide. We may be a small app store, but we’re proud that we treat our developers and customers fairly and equally. Any developer affected by this update are encouraged to join the MiKandi Adult App Store. We look forward to working with any developer displaced by Google.

Related: Apple says no to “sexy” – our official POV

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